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WEBINAR 

Stop Selling, Start Storytelling: How to Reach Collectors in 2025

Uncover powerful, little-known tactics for galleries, museums, cultural spaces, and design stores to create a storytelling-driven communications roadmap that strengthens connections with collectors and stands out in today’s competitive market.

Join Samantha Fellers, Senior Account Executive at Artlogic, in conversation with Allison Thorpe, Senior Vice President Sutton Communications, the leading cultural global communications agency, at leading cultural communications agency Sutton Communications, as they share exclusive industry secrets for shaping your art business comms strategy in 2025.

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Learn how to:

  • Understand and define your target audiences to tailor your messaging effectively
  • Build a storytelling-driven comms roadmap across multiple channels
  • Craft compelling narratives that forge lasting emotional connections with collectors
Artlogic and Sutton

IN CONVERSATION EPISODE #1 | ALLISON THORPE

In conversation with:

Allison Thorpe
Allison Thorpe
Senior Vice President,
Sutton Communications

Allison is a cultural communications expert with nearly 15 years of strategic experience across North America, Europe, and Asia. With a professional diploma in digital marketing, Allison specializes in fully integrated, multi-channel campaigns and spearheads all of Sutton’s digital services, from social media management to website development, paid advertising and content marketing. Allison was previously Head of Marketing and Communications at Lisson Gallery, overseeing the long-standing gallery’s expansion to New York and its 50th anniversary campaign, and was Director of Marketing and Development at Richard Saltoun Gallery in London. At Sutton Communications, Allison works with galleries such as Berry Campbell; art fairs including San Francisco Art Fair, Atlanta Art Fair and Untitled Art; and several museums and institutions, from the Smithsonian’s National Museum of Asian Art to Carnegie Museum of Art, the High Museum of Art and Art in Embassies. 

Sam Fellers
Samantha Fellers
Senior Account Executive,
Artlogic

Samantha is a dynamic sales leader with a passion for empowering the art world through innovative technology. As a Senior Consultant at Artlogic, she collaborates with galleries, artists, and collectors to deliver tailored solutions for their inventory, sales, and marketing needs. Previously, she honed her expertise in Gallery Partnerships at Artsy, where she built lasting connections and championed forward-thinking strategies. In addition to her role at Artlogic, Samantha spearheads Sales and Partnerships at Good Black Art, a platform dedicated to amplifying emerging Black artists. With extensive experience spanning emerging talents to blue-chip institutions, she specializes in crafting strategies that merge digital tools with creative vision, driving revenue growth and fostering meaningful industry relationships.