Join us as we sit down with Erin Schuppert, the Affordable Art Fair New York director, to explore how to grow your small gallery in 2024.
During our conversation, we'll address pivotal challenges small galleries encounter, including the art of nurturing collector connections online through your gallery website and in-person at art fairs. Discover effective sales techniques that align with your gallery's core values without sacrificing integrity.
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About the webinar
Small galleries are the driving force behind the arts ecosystem, yet they face specific challenges when trying to scale. From utilizing tech enabled solutions to build collector audiences globally, to changing the way they tell the stories of their artists on their websites, its more crucial than ever before that small galleries adopt digital strategies in order to scale.
That's why we've partnered with Affordable Art Fair New York to dive into the biggest challenges small galleries are facing today, and how they can scale in an evolving landscape.
We explore...
The primary challenges confronting small to medium-sized galleries in 2024.
Effective strategies for navigating the increasing costs of overheads and participation in art fairs.
The significance of gallery websites and digital interactions in engaging collectors within a hybrid and omnichannel environment.
Tried and tested tactics for achieving commercial growth and enhancing sales to elevate your gallery's success.
Meet the panel
Natasha Whiffin
Head of Brand Marketing & Partnerships, Artlogic
With over a decade in the arts industry at companies such as Art Basel and Paddle8, Natasha's journey has been marked by a steadfast commitment to fostering innovation and building meaningful partnerships.
Erin Schuppert
Director, Affordable Art Fair New York
Having worked in the New York art market for a decade at institutions like Christie’s and Phillips, she is grateful that her current role allows her to work closely with emerging galleries, local contemporary artists, and first-time collectors.
.png?width=250&height=63&name=image%20(3).png "Artlogic and Affordable Art Fair partnership")
.png?width=200&height=200&name=1600852735087-modified%20(1).png "Natasha Whiffin Head of Partnerships, Artlogic")
.png?width=200&height=200&name=Headshot%20Fall%202022%202%20copy-modified%20(1).png "Erin Schuppert Director, Affordable Art Fair New York")
